Analysis of a film marketing campaign

The film I have chosen to analyse is Lucy, the age rating is 15 it was released on the 22 August (UK) and July 25 (USA) it is a Action, Sci-Fi Thiller.

I think the most important part of the marketing campaign in this case was the posters. There are many different film posters for the film Lucy, these are promoted on things such as billboards, buses, bustops and help people to notice the new film and as it gives some information about it away make them want to go and see it. I think getting the posters right was important as they need to be eyecatching, this is because it highlights the genre and the well-known stars involved.

Below is my padlet which I have created analysing the film marketing campaign.

Created with Padlet

Below is a review of Empire magazine this is a good way of marketing the film because it is the most popular film magazine so everyone interested in film will read it, this will mean a lot of people will read and see the review and this could help people be fascinated and want to see it for whatever reason.