Research into Film Trailers

Here I have created a Wordle on WordItOut to show the key conventions of trailers.

 I used a website Film Education to help me conduct my research into film trailers.

I have completed some research into film trailers, first of all I have realised that there are 3 different types of film trailers such as Teaser, Theatrical and TV spot. These all vary in length. A teaser is about 30-45 seconds, a TV spot is anything from 20-30 seconds and a theatrical is up to 2 minutes. Teasers are shown the most in advance, this is to 'tease' the audience in long advance of the film. TV spots will be shown with a channel appropriate for them, for example a horror movie which may have a target market of 16-30 year olds maybe be on television at around 9-10pm. I have also learnt about multi model texts such as written text on screen, spoken language, moving images, music and sound effects and this is more powerful than to me as it gives alot of information rather than for instance a poster which is more basic. I have also learnt about different production companies such as Universal Pictures and 20th Century Fox which is important to know, these are legally shown on trailers but they can also be seen as well known with a good reputation.. This is also the same for directors as this can make the audience decide whether they want to see the film as it makes the genre more clear if they are specific directors known for there genres or if they are very popular, famous directors who have done many highly rated films e.g. Quentin Tarantino.



The key learning point I have got from analysing 2 horror film trailers is that there